Synthetic data
All sessions

s-1246

Simulated shopper

Oct 25, 2026, 11:51 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 05sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 29sCompare + Cairn MidAdded a product to compareChoice 56%
  4. 41m 50sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 51m 56sExpanded returns · Cairn MidExpanded returns policyChoice 88%
  6. 62m 06sExpanded shipping · Cairn MidExpanded shipping infoChoice 84%
  7. 72m 30sExpanded specs · Cairn MidExpanded technical specsChoice 84%
  8. 2m 35sLeft the store

Final guess

Choice84%
Fit
1%
Suitability
11%
Durability
<1%
Value
1%
Delivery
2%
Choice
84%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.