Synthetic data
All sessions

s-1247

Simulated shopper

Oct 23, 2026, 1:53 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 09sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 41m 12sDelivery check · ZIP 71494Checked delivery date by ZIPNo clear doubt 45%
  5. 51m 38sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 70%
  6. 61m 53sSearch “free returns”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 92%
  7. 72m 07sDelivery check · ZIP 13531Checked delivery date by ZIPDelivery 99%
  8. 82m 45sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  9. 93m 22sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 3m 31sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.