Synthetic data
All sessions

s-1249

Simulated shopper

Oct 29, 2026, 10:13 PM UTC · mobile · search ads · Ridgeback 48L Pack · 17 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 258sExpanded specs · Ridgeback 48LExpanded technical specsChoice 36%
  3. 31m 15sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 97%
  4. 41m 34sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeChoice 92%
  5. 51m 54sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 99%
  6. 62m 07sExpanded shipping · Ridgeback 38LExpanded shipping infoChoice 99%
  7. 72m 28sExpanded shipping · Ridgeback 38LExpanded shipping infoChoice 96%
  8. 82m 41sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  9. 92m 51sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 06sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 113m 40sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 123m 44sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  13. 134m 02sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  14. 144m 30sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  15. 154m 58sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 02sCheckout startedStarted checkoutChoice >99%
  17. 5m 13sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.