Synthetic data
All sessions

s-1250

Simulated shopper

Oct 29, 2026, 10:29 AM UTC · mobile · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Talus TrailViewed a product pageChoice 23%
  2. 229sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 352sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  4. 41m 24sCompare + Talus TrailAdded a product to compareChoice 53%
  5. 51m 47sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 87%
  6. 62m 17sExpanded specs · Talus TrailExpanded technical specsChoice 64%
  7. 72m 45sBrowsed catalogBrowsed the catalogChoice 59%
  8. 83m 04sCompare + Talus TrailAdded a product to compareChoice 89%
  9. 93m 15sCompare + Cairn LowAdded a product to compareChoice 98%
  10. 103m 23sOpened reviews · Talus TrailOpened reviewsChoice 93%
  11. 114m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  12. 4m 10sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
5%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.