Synthetic data
All sessions

s-1251

Simulated shopper

Oct 21, 2026, 6:41 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 233sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 346sImage 2 · Cairn MidViewed a product imageNo clear doubt 51%
  4. 41m 22sImage 3 · Cairn MidViewed a product imageNo clear doubt 67%
  5. 1m 52sLeft the store

Final guess

No clear doubt67%
Fit
18%
Suitability
5%
Durability
2%
Value
<1%
Delivery
1%
Choice
6%
No clear doubt
67%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.