Synthetic data
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s-1253

Simulated shopper

Nov 1, 2026, 10:03 PM UTC · desktop · email · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 235sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 02sOpened reviews · Cairn LowOpened reviewsFit 26%
  4. 41m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability 90%
  5. 51m 44sCompare + Cairn LowAdded a product to compare→ the store shows Built-For Answer hereSuitability 94%
  6. 62m 07sCompare + Cairn MidAdded a product to compareSuitability 84%
  7. 72m 28sExpanded specs · Cairn LowExpanded technical specsSuitability 96%
  8. 82m 44sOpened reviews · Cairn LowOpened reviewsSuitability 99%
  9. 93m 21sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 3m 47sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.