Synthetic data
All sessions

s-1254

Simulated shopper

Oct 23, 2026, 12:37 PM UTC · mobile · paid social · Squall Pro 3L Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 225sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 353sCompare + Squall ProAdded a product to compareChoice 76%
  4. 41m 28sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 53sExpanded specs · Squall ProExpanded technical specsChoice 94%
  6. 62m 11sImage 1 · Squall ProViewed a product imageChoice 93%
  7. 2m 34sLeft the store

Final guess

Choice93%
Fit
<1%
Suitability
7%
Durability
<1%
Value
1%
Delivery
<1%
Choice
93%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.