Synthetic data
All sessions

s-1255

Simulated shopper

Oct 23, 2026, 8:30 AM UTC · desktop · organic · Ridgeback 38L Pack · 20 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 14sCompare + Ridgeback 38LAdded a product to compareChoice 70%
  4. 41m 49sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  5. 52m 27sOpened reviews · Ridgeback 38LOpened reviewsChoice 83%
  6. 62m 55sImage 1 · Ridgeback 38LViewed a product imageChoice 85%
  7. 73m 15sExpanded specs · Ridgeback 38LExpanded technical specsChoice 69%
  8. 83m 19sOpened comparisonOpened the comparisonChoice 99%
  9. 93m 53sExpanded specs · Ridgeback 38LExpanded technical specsChoice 97%
  10. 103m 59sCompare + Ridgeback 38LAdded a product to compareChoice 99%
  11. 114m 19sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  12. 124m 56sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  13. 135m 14sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 145m 39sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  15. 156m 06sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  16. 166m 33sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  17. 177m 02sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  18. 187m 17sViewed cartViewed cart (saw shipping cost)Choice >99%
  19. 197m 40sCheckout startedStarted checkoutChoice >99%
  20. 7m 47sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.