Synthetic data
All sessions

s-1256

Simulated shopper

Oct 31, 2026, 3:42 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 02sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 31m 37sOpened reviews · Cairn MidOpened reviewsDurability 53%
  4. 42m 11sImage 1 · Cairn MidViewed a product imageDurability 44%
  5. 52m 36sSize 9 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 79%
  6. 63m 16sOpened reviews · Cairn MidOpened reviewsFit 82%
  7. 3m 46sLeft the store

Final guess

Fit82%
Fit
82%
Suitability
7%
Durability
8%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Selected a size12.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.