Synthetic data
All sessions

s-1257

Simulated shopper

Oct 27, 2026, 7:28 PM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 19sExpanded shipping · Talus TrailExpanded shipping infoDelivery 46%
  4. 41m 57sExpanded warranty · Talus TrailExpanded warrantyNo clear doubt 43%
  5. 52m 22sSearch “jacket”Searched the catalogNo clear doubt 66%
  6. 62m 30sSorted: ratingRe-sorted the catalogNo clear doubt 86%
  7. 72m 59sOpened reviews · Talus TrailOpened reviewsNo clear doubt 69%
  8. 3m 16sLeft the store

Final guess

No clear doubt69%
Fit
<1%
Suitability
1%
Durability
15%
Value
<1%
Delivery
15%
Choice
<1%
No clear doubt
69%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.