Synthetic data
All sessions

s-1258

Simulated shopper

Oct 30, 2026, 4:10 PM UTC · mobile · paid social · Talus Trail Runner · 19 actions

abandonedcart $298

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Talus TrailViewed a product pageChoice 23%
  2. 248sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 24sReviews filtered: valueFiltered reviews by valueValue 73%
  4. 41m 30sAdded to cart · Talus TrailAdded to cartValue 73%
  5. 52m 10sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 92%
  6. 62m 38sRemoved from cart · Talus TrailRemoved from cartValue >99%
  7. 72m 47sAdded to cart · Talus TrailAdded to cartValue >99%
  8. 83m 26sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 48sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 00sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  11. 114m 06sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 124m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 56sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 04sSize guide · Cairn LowOpened the size guideValue >99%
  15. 155m 36sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 12sOpened reviews · Cairn LowOpened reviewsValue >99%
  17. 176m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 186m 42sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  19. 6m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×54.1×
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.