Synthetic data
All sessions

s-1259

Simulated shopper

Oct 28, 2026, 11:55 PM UTC · mobile · email · Squall Pro 3L Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 228sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 05sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 38sViewed Squall ProViewed a product page · Switched to a similar productChoice 99%
  5. 51m 52sAdded to cart · Squall ProAdded to cartChoice 99%
  6. 62m 00sViewed cartViewed cart (saw shipping cost)Choice 93%
  7. 72m 26sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 97%
  8. 82m 45sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 52%
  9. 93m 03sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 96%
  10. 103m 43sOpened reviews · Squall ProOpened reviewsChoice 92%
  11. 113m 54sReviews filtered: valueFiltered reviews by valueValue 72%
  12. 124m 11sAdded to cart · Squall ProAdded to cartValue 72%
  13. 134m 30sViewed cartViewed cart (saw shipping cost)Value 95%
  14. 144m 36sRemoved from cart · Squall ProRemoved from cartValue >99%
  15. 5m 05sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.