Synthetic data
All sessions

s-1261

Simulated shopper

Oct 31, 2026, 6:22 PM UTC · mobile · email · Ridgeback 38L Pack · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 227sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 332sOpened comparisonOpened the comparisonChoice 91%
  4. 439sOpened reviews · Ridgeback 38LOpened reviewsChoice 83%
  5. 51m 03sImage 1 · Ridgeback 38LViewed a product imageChoice 77%
  6. 61m 17sViewed Ridgeback 48LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  7. 71m 55sViewed Squall 2.5LViewed a product pageChoice 98%
  8. 82m 01sOpened comparisonOpened the comparisonChoice >99%
  9. 92m 29sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 04sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 23sOpened comparisonOpened the comparisonChoice >99%
  12. 123m 59sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  13. 134m 10sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  14. 144m 21sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 154m 36sCheckout startedStarted checkoutChoice >99%
  16. 5m 01sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.