Synthetic data
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s-1262

Simulated shopper

Oct 29, 2026, 8:25 AM UTC · mobile · organic · Emberline 20°F Down Bag · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 256sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 31m 26sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 91%
  4. 41m 42sExpanded materials · Emberline 20°FExpanded materialsSuitability 95%
  5. 52m 07sExpanded specs · Emberline 20°FExpanded technical specsSuitability 99%
  6. 62m 36sImage 1 · Emberline 20°FViewed a product imageSuitability 98%
  7. 72m 48sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeSuitability 96%
  8. 83m 27sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
  9. 93m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 13sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  11. 114m 35sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  12. 125m 08sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  13. 135m 27sImage 3 · Emberline 20°FViewed a product imageSuitability >99%
  14. 5m 56sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.