Synthetic data
All sessions

s-1263

Simulated shopper

Oct 21, 2026, 9:08 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 14sDelivery check · ZIP 51286Checked delivery date by ZIPDelivery 68%
  3. 31m 32sBrowsed catalogBrowsed the catalogDelivery 62%
  4. 41m 45sSorted: price ascSorted by lowest priceDelivery 44%
  5. 52m 14sSize guide · Cairn MidOpened the size guideNo clear doubt 47%
  6. 62m 23sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 69%
  7. 72m 37sBrowsed catalogBrowsed the catalogFit 49%
  8. 82m 51sSize guide · Cairn MidRe-opened the size guideFit 99%
  9. 3m 20sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.