Synthetic data
All sessions

s-1264

Simulated shopper

Oct 27, 2026, 8:02 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 01sSize guide · Cairn MidOpened the size guideFit 61%
  4. 41m 27sSize 10.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 93%
  5. 51m 38sOpened reviews · Cairn MidOpened reviewsFit 97%
  6. 61m 46sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 1m 52sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.