Synthetic data
All sessions

s-1265

Simulated shopper

Nov 2, 2026, 2:16 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 236sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 343sOpened reviews · Merino 200Opened reviewsDurability 40%
  4. 41m 18sReviews filtered: valueFiltered reviews by valueValue 69%
  5. 51m 21sAdded to cart · Merino 200Added to cartValue 69%
  6. 61m 56sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  7. 72m 01sRemoved from cart · Merino 200Removed from cartValue >99%
  8. 2m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.