Synthetic data
All sessions

s-1266

Simulated shopper

Oct 21, 2026, 10:27 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 344sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 08sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  5. 51m 15sSorted: price ascSorted by lowest priceNo clear doubt 76%
  6. 61m 27sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 84%
  7. 71m 53sOpened reviews · Cairn MidOpened reviewsNo clear doubt 65%
  8. 82m 07sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 64%
  9. 92m 12sOpened reviews · Cairn MidOpened reviewsValue 74%
  10. 102m 42sReviews filtered: valueFiltered reviews by valueValue 98%
  11. 113m 07sAdded to cart · Cairn MidAdded to cartValue 98%
  12. 3m 33sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.