Synthetic data
All sessions

s-1267

Simulated shopper

Oct 29, 2026, 7:13 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 07sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 28sImage 1 · Cairn MidViewed a product imageFit 34%
  5. 51m 56sOpened comparisonOpened the comparisonChoice 73%
  6. 62m 05sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  7. 72m 08sCompare + Cairn LowAdded a product to compareChoice >99%
  8. 82m 33sImage 2 · Cairn MidViewed a product imageChoice >99%
  9. 92m 42sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  10. 103m 22sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 58sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 23sOpened reviews · Cairn MidOpened reviewsChoice >99%
  13. 135m 03sOpened comparisonOpened the comparisonChoice >99%
  14. 145m 18sCompare + Cairn MidAdded a product to compareChoice >99%
  15. 155m 37sCompare + Talus TrailAdded a product to compareChoice >99%
  16. 165m 48sAdded to cart · Cairn MidAdded to cartChoice >99%
  17. 6m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.