Synthetic data
All sessions

s-1268

Simulated shopper

Oct 21, 2026, 10:44 PM UTC · mobile · email · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 12sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 30sDelivery check · ZIP 40487Checked delivery date by ZIPDelivery 44%
  5. 51m 49sViewed Kettle TiViewed a product pageNo clear doubt 59%
  6. 62m 28sExpanded returns · Kettle TiExpanded returns policyDelivery 50%
  7. 72m 45sDelivery check · ZIP 27839Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 94%
  8. 83m 04sExpanded shipping · Kettle TiExpanded shipping infoDelivery 99%
  9. 93m 26sDelivery check · ZIP 95499Checked delivery date by ZIPDelivery >99%
  10. 103m 43sViewed Cairn MidViewed a product pageDelivery >99%
  11. 113m 49sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  12. 123m 58sAdded to cart · Kettle TiAdded to cartDelivery >99%
  13. 4m 08sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.