Synthetic data
All sessions

s-1270

Simulated shopper

Oct 29, 2026, 8:28 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 09sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 31m 39sImage 1 · Cairn MidViewed a product imageNo clear doubt 38%
  4. 42m 07sExpanded materials · Cairn MidExpanded materialsNo clear doubt 53%
  5. 52m 24sImage 2 · Cairn MidViewed a product imageNo clear doubt 72%
  6. 62m 49sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 55%
  7. 73m 18sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 81%
  8. 83m 35sSearch “warranty”Searched for durability / warrantyDurability 98%
  9. 94m 05sExpanded materials · Cairn MidExpanded materialsDurability 99%
  10. 104m 12sExpanded materials · Cairn MidExpanded materialsDurability >99%
  11. 4m 29sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty ×215.6×
  • Searched for durability / warranty38.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.