Synthetic data
All sessions

s-1272

Simulated shopper

Oct 31, 2026, 1:12 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 17 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 229sSearch “merino”Searched the catalogNo clear doubt 55%
  3. 352sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 21sOpened reviews · Kettle TiOpened reviewsSuitability 46%
  5. 51m 50sImage 1 · Kettle TiViewed a product imageSuitability 52%
  6. 62m 14sViewed Cairn LowViewed a product pageSuitability 43%
  7. 72m 51sViewed Squall ProViewed a product pageNo clear doubt 47%
  8. 83m 30sOpened comparisonOpened the comparisonChoice 48%
  9. 94m 05sViewed Kettle TiViewed a product page · Returned to a product viewed earlierChoice 98%
  10. 104m 14sViewed Ridgeback 38LViewed a product pageChoice 98%
  11. 114m 36sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 124m 42sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  13. 134m 46sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  14. 145m 08sAdded to cart · Kettle TiAdded to cartChoice >99%
  15. 155m 33sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 56sCheckout startedStarted checkoutChoice >99%
  17. 6m 20sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.