Synthetic data
All sessions

s-1273

Simulated shopper

Oct 26, 2026, 11:42 PM UTC · mobile · email · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 348sExpanded specs · Merino 200Expanded technical specsNo clear doubt 48%
  4. 41m 17sExpanded materials · Merino 200Expanded materialsNo clear doubt 42%
  5. 51m 42sImage 1 · Merino 200Viewed a product imageNo clear doubt 57%
  6. 62m 06sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 64%
  7. 72m 16sOpened reviews · Merino 200Opened reviewsSuitability 86%
  8. 82m 33sExpanded specs · Merino 200Expanded technical specsSuitability 96%
  9. 2m 47sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.