Synthetic data
All sessions

s-1274

Simulated shopper

Oct 29, 2026, 11:27 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn MidViewed a product pageFit 27%
  2. 240sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 351sOpened reviews · Cairn MidOpened reviewsDurability 53%
  4. 41m 17sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 91%
  5. 51m 44sExpanded specs · Cairn MidExpanded technical specsSuitability 99%
  6. 62m 14sExpanded materials · Cairn MidExpanded materialsSuitability 98%
  7. 72m 39sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  8. 83m 10sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  9. 93m 30sReviews filtered: fitFiltered reviews by fitSuitability >99%
  10. 3m 55sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.