Synthetic data
All sessions

s-1275

Simulated shopper

Oct 28, 2026, 12:55 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 259sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 29sViewed Cairn LowViewed a product page · Switched to a similar productChoice 60%
  4. 41m 42sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  5. 51m 57sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 13sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 38sImage 1 · Cairn MidViewed a product imageChoice >99%
  8. 83m 07sOpened reviews · Cairn MidOpened reviewsChoice >99%
  9. 3m 33sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.