Synthetic data
All sessions

s-1276

Simulated shopper

Oct 30, 2026, 10:48 AM UTC · mobile · search ads · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 212sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 325sOpened reviews · Kettle TiOpened reviewsSuitability 83%
  4. 41m 04sViewed Squall ProViewed a product pageSuitability 76%
  5. 51m 27sOpened reviews · Squall ProOpened reviewsSuitability 89%
  6. 61m 48sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 23sImage 1 · Squall ProViewed a product imageSuitability 96%
  8. 82m 59sExpanded specs · Squall ProExpanded technical specsSuitability 99%
  9. 3m 26sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.