Synthetic data
All sessions

s-1277

Simulated shopper

Oct 24, 2026, 12:36 AM UTC · desktop · email · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 247sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 45sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 51sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  6. 62m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 28sBrowsed catalogBrowsed the catalogSuitability >99%
  8. 82m 59sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 93m 06sViewed Squall ProViewed a product pageSuitability >99%
  10. 103m 13sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  11. 113m 16sImage 1 · Squall ProViewed a product imageSuitability >99%
  12. 123m 32sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  13. 133m 36sViewed cartViewed cart (saw shipping cost)Suitability >99%
  14. 144m 03sCheckout startedStarted checkoutSuitability >99%
  15. 4m 31sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.