Synthetic data
All sessions

s-1278

Simulated shopper

Oct 27, 2026, 3:27 AM UTC · desktop · email · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 236sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 00sSize guide · Merino 200Opened the size guideFit 57%
  4. 41m 25sSize L · Merino 200Selected a size→ the store shows Fit Confidence hereFit 92%
  5. 51m 36sOpened reviews · Merino 200Opened reviewsFit 97%
  6. 61m 40sOpened reviews · Merino 200Opened reviewsFit 98%
  7. 72m 02sSize M · Merino 200Changed size selectionFit >99%
  8. 82m 18sExpanded shipping · Merino 200Expanded shipping infoFit >99%
  9. 2m 35sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.