Synthetic data
All sessions

s-1279

Simulated shopper

Oct 21, 2026, 12:07 AM UTC · desktop · search ads · Talus Trail Runner · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Talus TrailViewed a product pageChoice 23%
  2. 211sViewed Squall ProViewed a product pageChoice 30%
  3. 323sExpanded warranty · Squall ProExpanded warrantyNo clear doubt 39%
  4. 427sImage 1 · Squall ProViewed a product imageNo clear doubt 61%
  5. 535sOpened reviews · Squall ProOpened reviewsDurability 44%
  6. 61m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  7. 71m 27sOpened reviews · Squall ProOpened reviewsDurability 99%
  8. 81m 43sViewed Talus TrailViewed a product page · Returned to a product viewed earlierDurability 98%
  9. 91m 53sOpened reviews · Talus TrailOpened reviewsDurability 99%
  10. 102m 29sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 08sSize guide · Talus TrailOpened the size guideDurability >99%
  12. 123m 32sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  13. 133m 59sExpanded specs · Talus TrailExpanded technical specsDurability >99%
  14. 144m 29sBrowsed catalogBrowsed the catalogDurability >99%
  15. 4m 53sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.