Synthetic data
All sessions

s-1280

Simulated shopper

Oct 21, 2026, 11:09 PM UTC · desktop · email · Squall Pro 3L Shell · 12 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall ProViewed a product pageChoice 29%
  2. 236sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 350sCheckout startedStarted checkoutChoice 29%
  4. 41m 15sDelivery check · ZIP 45761Checked delivery date by ZIPDelivery 68%
  5. 51m 21sOpened reviews · Squall ProOpened reviewsDelivery 67%
  6. 61m 33sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 81%
  7. 72m 05sViewed Merino 200Viewed a product pageDelivery 81%
  8. 82m 28sImage 1 · Merino 200Viewed a product imageDelivery 79%
  9. 92m 43sCheckout startedStarted checkoutDelivery 79%
  10. 102m 48sImage 2 · Merino 200Viewed a product imageDelivery 71%
  11. 113m 02sViewed Lumen 400Viewed a product pageDelivery 65%
  12. 3m 22sLeft the store

Final guess

Delivery65%
Fit
3%
Suitability
5%
Durability
1%
Value
4%
Delivery
65%
Choice
3%
No clear doubt
18%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.