Synthetic data
All sessions

s-1282

Simulated shopper

Oct 20, 2026, 4:01 AM UTC · desktop · organic · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Talus TrailViewed a product pageChoice 23%
  2. 255sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 31m 25sOpened reviews · Talus TrailOpened reviewsDurability 56%
  4. 41m 54sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 96%
  5. 52m 15sSearch “jacket”Searched the catalogSuitability 95%
  6. 62m 26sOpened reviews · Talus TrailOpened reviewsSuitability 95%
  7. 72m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 29sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 3m 42sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.