Synthetic data
All sessions

s-1283

Simulated shopper

Nov 1, 2026, 1:08 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 22 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 357sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 43%
  4. 41m 17sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 71%
  5. 51m 32sCompare + Cairn MidAdded a product to compareChoice 98%
  6. 61m 48sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 13sAdded to cart · Cairn MidAdded to cartChoice >99%
  8. 82m 21sViewed cartViewed cart (saw shipping cost)Choice 98%
  9. 92m 33sRemoved from cart · Cairn MidRemoved from cartValue 56%
  10. 102m 36sOpened reviews · Cairn MidOpened reviewsValue 75%
  11. 112m 56sExpanded specs · Cairn MidExpanded technical specsChoice 53%
  12. 123m 05sOpened reviews · Cairn MidOpened reviewsValue 64%
  13. 133m 08sReviews filtered: valueFiltered reviews by valueValue 98%
  14. 143m 32sAdded to cart · Cairn MidAdded to cartValue 98%
  15. 153m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 164m 09sRemoved from cart · Cairn MidRemoved from cartValue >99%
  17. 174m 30sExpanded specs · Cairn MidExpanded technical specsValue >99%
  18. 185m 05sBrowsed catalogBrowsed the catalogValue >99%
  19. 195m 34sSorted: price ascSorted by lowest priceValue >99%
  20. 205m 56sCompare + Cairn MidAdded a product to compareValue >99%
  21. 216m 09sCompare + Cairn LowAdded a product to compareValue >99%
  22. 6m 38sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.