All sessions
s-1284
Simulated shopperOct 29, 2026, 12:16 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 13 actions
purchasedcart $229
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sViewed Squall 2.5LViewed a product pageChoice 27%
- 21m 02sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
- 31m 16sSize guide · Squall 2.5LOpened the size guideSuitability 35%
- 41m 38sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 45%
- 52m 10sSize XXL · Squall 2.5LSelected a sizeFit 45%
- 62m 38sExpanded specs · Squall 2.5LExpanded technical specsSuitability 49%
- 72m 43sViewed Ridgeback 38LViewed a product pageNo clear doubt 49%
- 83m 02sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 62%
- 93m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
- 103m 32sAdded to cart · Squall 2.5LAdded to cartSuitability 99%
- 113m 53sViewed cartViewed cart (saw shipping cost)Suitability 99%
- 124m 10sCheckout startedStarted checkoutSuitability 99%
- 4m 36sPurchased
Final guess
Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs ×26.9×
- Opened reviews1.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.