Synthetic data
All sessions

s-1286

Simulated shopper

Oct 31, 2026, 6:55 AM UTC · mobile · email · Cairn Low Hiking Shoe · 11 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 343sSorted: price descRe-sorted the catalogNo clear doubt 69%
  4. 451sImage 1 · Cairn LowViewed a product imageNo clear doubt 85%
  5. 51m 00sCompare + Cairn LowAdded a product to compareChoice 67%
  6. 61m 20sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  7. 71m 28sImage 2 · Cairn LowViewed a product imageChoice 96%
  8. 81m 58sAdded to cart · Cairn LowAdded to cartChoice 96%
  9. 92m 16sViewed cartViewed cart (saw shipping cost)Choice 90%
  10. 102m 34sCheckout startedStarted checkoutChoice 90%
  11. 2m 39sPurchased

Final guess

Choice90%
Fit
<1%
Suitability
2%
Durability
<1%
Value
7%
Delivery
<1%
Choice
90%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.