Synthetic data
All sessions

s-1288

Simulated shopper

Oct 22, 2026, 4:26 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 32sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 51sImage 1 · Cairn LowViewed a product imageNo clear doubt 77%
  5. 51m 55sOpened reviews · Cairn LowOpened reviewsNo clear doubt 56%
  6. 62m 13sReviews filtered: valueFiltered reviews by valueValue 70%
  7. 72m 35sCompare + Cairn LowAdded a product to compare→ the store shows Value Breakdown hereValue 90%
  8. 83m 03sCompare + Cairn MidAdded a product to compareValue 79%
  9. 93m 34sOpened reviews · Cairn LowOpened reviewsValue 88%
  10. 104m 10sReviews filtered: valueFiltered reviews by valueValue 99%
  11. 114m 23sViewed Squall ProViewed a product pageValue 99%
  12. 124m 50sImage 2 · Squall ProViewed a product imageValue 98%
  13. 135m 19sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  14. 145m 41sAdded to cart · Cairn LowAdded to cartValue >99%
  15. 156m 05sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 29sCheckout startedStarted checkoutValue >99%
  17. 6m 44sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.