Synthetic data
All sessions

s-1289

Simulated shopper

Oct 22, 2026, 3:55 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 227sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 347sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 450sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 18sSorted: featuredRe-sorted the catalogSuitability 94%
  6. 61m 43sImage 1 · Squall 2.5LViewed a product imageSuitability 93%
  7. 72m 05sOpened reviews · Squall 2.5LOpened reviewsSuitability 97%
  8. 82m 44sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 08sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  10. 103m 30sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 113m 54sCheckout startedStarted checkoutSuitability >99%
  12. 4m 00sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.