Synthetic data
All sessions

s-1291

Simulated shopper

Oct 24, 2026, 11:26 AM UTC · mobile · organic · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 233sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 352sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  4. 41m 06sViewed cartViewed cart (saw shipping cost)Delivery 58%
  5. 51m 34sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 65%
  6. 61m 44sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 97%
  7. 72m 09sSearch “headlamp”Searched the catalogDelivery 98%
  8. 82m 20sDelivery check · ZIP 55883Checked delivery date by ZIPDelivery >99%
  9. 92m 40sDelivery check · ZIP 72928Checked delivery date by ZIPDelivery >99%
  10. 103m 12sCheckout startedStarted checkoutDelivery >99%
  11. 113m 19sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  12. 3m 33sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×
  • Searched the catalog ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.