Synthetic data
All sessions

s-1292

Simulated shopper

Oct 30, 2026, 9:30 PM UTC · mobile · email · Merino 200 Base Layer Crew · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 00sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 25sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 37sReviews filtered: fitFiltered reviews by fitFit 90%
  5. 52m 11sSearch “headlamp”Searched the catalogFit 90%
  6. 62m 33sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 97%
  7. 73m 01sSize XL · Merino 200Selected a sizeFit >99%
  8. 83m 23sImage 1 · Merino 200Viewed a product imageFit >99%
  9. 93m 36sSize guide · Merino 200Opened the size guideFit >99%
  10. 104m 07sSize guide · Merino 200Re-opened the size guideFit >99%
  11. 114m 28sSize guide · Merino 200Re-opened the size guideFit >99%
  12. 124m 32sImage 2 · Merino 200Viewed a product imageFit >99%
  13. 134m 38sOpened reviews · Merino 200Opened reviewsFit >99%
  14. 145m 13sImage 3 · Merino 200Viewed a product imageFit >99%
  15. 5m 29sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.