Synthetic data
All sessions

s-1293

Simulated shopper

Oct 26, 2026, 2:03 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn MidViewed a product pageFit 27%
  2. 249sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 03sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 19sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 99%
  5. 51m 29sBrowsed catalogBrowsed the catalogDurability 99%
  6. 62m 00sOpened reviews · Cairn MidOpened reviewsDurability 99%
  7. 72m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 29sImage 1 · Cairn MidViewed a product imageDurability >99%
  9. 93m 02sExpanded returns · Cairn MidExpanded returns policyDurability >99%
  10. 103m 23sBrowsed catalogBrowsed the catalogDurability >99%
  11. 113m 46sAdded to cart · Cairn MidAdded to cartDurability >99%
  12. 124m 08sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 134m 15sCheckout startedStarted checkoutDurability >99%
  14. 4m 27sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.