Synthetic data
All sessions

s-1294

Simulated shopper

Oct 20, 2026, 7:16 AM UTC · mobile · email · Talus Trail Runner · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 12sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 30sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 51sOpened reviews · Talus TrailOpened reviewsSuitability 72%
  5. 52m 29sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 44sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  7. 73m 22sDelivery check · ZIP 60322Checked delivery date by ZIPSuitability >99%
  8. 83m 28sImage 1 · Talus TrailViewed a product imageSuitability >99%
  9. 93m 56sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  10. 104m 15sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  11. 114m 21sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  12. 124m 54sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  13. 135m 02sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  14. 145m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 156m 01sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  16. 166m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  17. 6m 13sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×41.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.