Synthetic data
All sessions

s-1295

Simulated shopper

Oct 23, 2026, 3:22 PM UTC · mobile · paid social · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 213sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 328sAdded to cart · Ridgeback 38LAdded to cartChoice 78%
  4. 455sViewed cartViewed cart (saw shipping cost)Choice 54%
  5. 51m 09sRemoved from cart · Ridgeback 38LRemoved from cart→ the store shows Value Breakdown hereValue 96%
  6. 61m 19sBrowsed catalogBrowsed the catalogValue 98%
  7. 71m 46sImage 1 · Ridgeback 38LViewed a product imageValue 96%
  8. 82m 03sBrowsed catalogBrowsed the catalogValue 98%
  9. 92m 16sSorted: price ascSorted by lowest priceValue >99%
  10. 102m 42sImage 2 · Ridgeback 38LViewed a product imageValue 99%
  11. 113m 09sImage 3 · Ridgeback 38LViewed a product imageValue 97%
  12. 123m 48sOpened reviews · Ridgeback 38LOpened reviewsValue 98%
  13. 133m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 31sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 08sSorted: price ascSorted by lowest priceValue >99%
  16. 5m 37sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.