Synthetic data
All sessions

s-1298

Simulated shopper

Oct 25, 2026, 2:00 PM UTC · mobile · paid social · Squall Pro 3L Shell · 10 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall ProViewed a product pageChoice 29%
  2. 232sExpanded returns · Squall ProExpanded returns policyDelivery 24%
  3. 342sOpened reviews · Squall ProOpened reviewsFit 33%
  4. 41m 13sReviews filtered: deliveryFiltered reviews by shippingDelivery 90%
  5. 51m 46sAdded to cart · Squall ProAdded to cartDelivery 90%
  6. 62m 07sDelivery check · ZIP 18981Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  7. 72m 40sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  8. 83m 04sExpanded returns · Squall ProExpanded returns policyDelivery >99%
  9. 93m 36sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  10. 3m 49sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.