Synthetic data
All sessions

s-1299

Simulated shopper

Nov 1, 2026, 5:17 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 355sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 24sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 51sOpened reviews · Merino 200Opened reviewsFit 88%
  6. 62m 08sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 86%
  7. 72m 29sImage 1 · Merino 200Viewed a product imageDurability 82%
  8. 83m 00sImage 2 · Merino 200Viewed a product imageDurability 78%
  9. 93m 29sImage 3 · Merino 200Viewed a product imageDurability 73%
  10. 103m 55sBrowsed catalogBrowsed the catalogDurability 73%
  11. 114m 22sSize M · Merino 200Selected a sizeFit 90%
  12. 125m 00sExpanded returns · Merino 200Expanded returns policyFit 93%
  13. 135m 18sImage 4 · Merino 200Viewed a product image · Inspected 4+ images closelyFit 97%
  14. 145m 30sSize guide · Merino 200Opened the size guideFit >99%
  15. 156m 05sExpanded returns · Merino 200Expanded returns policyFit >99%
  16. 6m 26sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×
  • Inspected 4+ images closely1.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.