Synthetic data
All sessions

s-1301

Simulated shopper

Nov 2, 2026, 11:37 AM UTC · mobile · email · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 252sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 01sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 41%
  4. 41m 22sExpanded materials · Cairn LowExpanded materialsNo clear doubt 48%
  5. 51m 26sSize guide · Cairn LowOpened the size guideFit 51%
  6. 61m 32sImage 1 · Cairn LowViewed a product imageNo clear doubt 51%
  7. 71m 57sImage 2 · Cairn LowViewed a product imageNo clear doubt 66%
  8. 82m 29sSize 11 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 75%
  9. 93m 02sImage 3 · Cairn LowViewed a product imageFit 63%
  10. 103m 36sExpanded materials · Cairn LowExpanded materialsNo clear doubt 53%
  11. 114m 11sExpanded returns · Cairn LowExpanded returns policyFit 62%
  12. 124m 30sBrowsed catalogBrowsed the catalogNo clear doubt 61%
  13. 4m 54sLeft the store

Final guess

No clear doubt61%
Fit
38%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
61%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.