Synthetic data
All sessions

s-1302

Simulated shopper

Oct 31, 2026, 3:15 PM UTC · mobile · search ads · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 236sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 31m 07sOpened reviews · Ridgeback 38LOpened reviewsChoice 63%
  4. 41m 33sExpanded shipping · Ridgeback 38LExpanded shipping infoChoice 45%
  5. 51m 50sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Delivery Promise hereDelivery 72%
  6. 62m 17sImage 1 · Ridgeback 38LViewed a product imageDelivery 54%
  7. 72m 36sAdded to cart · Ridgeback 38LAdded to cartDelivery 54%
  8. 83m 06sViewed cartViewed cart (saw shipping cost)Delivery 88%
  9. 93m 33sPromo field focusedClicked into the promo-code fieldDelivery 74%
  10. 104m 11sOpened reviews · Ridgeback 38LOpened reviewsDelivery 69%
  11. 114m 18sBrowsed catalogBrowsed the catalogDelivery 62%
  12. 124m 38sDelivery check · ZIP 41316Checked delivery date by ZIPDelivery 98%
  13. 135m 03sViewed cartViewed cart (saw shipping cost)Delivery 98%
  14. 145m 26sCheckout startedStarted checkoutDelivery 98%
  15. 5m 32sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.