Synthetic data
All sessions

s-1304

Simulated shopper

Nov 1, 2026, 8:00 PM UTC · desktop · search ads · Kettle Ti Stove Kit · 9 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 255sCompare + Kettle TiAdded a product to compareChoice 51%
  3. 31m 07sOpened reviews · Kettle TiOpened reviewsSuitability 44%
  4. 41m 11sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  5. 51m 37sViewed Lumen 400Viewed a product pageSuitability 99%
  6. 61m 42sExpanded warranty · Lumen 400Expanded warrantySuitability 96%
  7. 72m 18sExpanded materials · Lumen 400Expanded materialsSuitability 93%
  8. 82m 27sAdded to cart · Kettle TiAdded to cartSuitability 93%
  9. 2m 31sLeft the store

Final guess

Suitability93%
Fit
<1%
Suitability
93%
Durability
7%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.