Synthetic data
All sessions

s-1305

Simulated shopper

Nov 1, 2026, 8:27 AM UTC · desktop · search ads · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Talus TrailViewed a product pageChoice 23%
  2. 244sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 349sImage 2 · Talus TrailViewed a product imageNo clear doubt 48%
  4. 41m 28sExpanded materials · Talus TrailExpanded materialsNo clear doubt 42%
  5. 51m 44sSize guide · Talus TrailOpened the size guideNo clear doubt 51%
  6. 62m 21sSize guide · Talus TrailRe-opened the size guide→ the store shows Fit Confidence hereFit 97%
  7. 72m 37sBrowsed catalogBrowsed the catalogFit 95%
  8. 83m 06sOpened reviews · Talus TrailOpened reviewsFit 97%
  9. 93m 24sSize 10 · Talus TrailSelected a sizeFit >99%
  10. 103m 46sSize 9.5 · Talus TrailChanged size selectionFit >99%
  11. 113m 49sExpanded returns · Talus TrailExpanded returns policyFit >99%
  12. 3m 55sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.