Synthetic data
All sessions

s-1306

Simulated shopper

Nov 1, 2026, 11:07 PM UTC · desktop · paid social · Driftwood 2P Tent · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 09sSearch “tent”Searched the catalogNo clear doubt 51%
  3. 31m 49sDelivery check · ZIP 66943Checked delivery date by ZIPDelivery 81%
  4. 42m 01sBrowsed catalogBrowsed the catalogDelivery 70%
  5. 52m 40sOpened reviews · Driftwood 2POpened reviewsDelivery 79%
  6. 63m 10sReviews filtered: valueFiltered reviews by value→ the store shows Delivery Promise hereDelivery 76%
  7. 73m 41sOpened reviews · Driftwood 2POpened reviewsDelivery 75%
  8. 83m 58sOpened reviews · Driftwood 2POpened reviewsDelivery 70%
  9. 94m 12sReviews filtered: valueFiltered reviews by valueValue 73%
  10. 104m 40sExpanded returns · Driftwood 2PExpanded returns policyDelivery 71%
  11. 114m 47sBrowsed catalogBrowsed the catalogDelivery 65%
  12. 125m 25sViewed Squall ProViewed a product pageDelivery 66%
  13. 5m 42sLeft the store

Final guess

Delivery66%
Fit
<1%
Suitability
<1%
Durability
2%
Value
29%
Delivery
66%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.