Synthetic data
All sessions

s-1307

Simulated shopper

Oct 30, 2026, 11:22 PM UTC · desktop · paid social · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 354sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 03sViewed Cairn MidViewed a product pageNo clear doubt 81%
  5. 51m 30sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 84%
  6. 61m 40sSize 10 · Cairn LowSelected a sizeNo clear doubt 90%
  7. 1m 58sLeft the store

Final guess

No clear doubt90%
Fit
2%
Suitability
1%
Durability
<1%
Value
2%
Delivery
1%
Choice
4%
No clear doubt
90%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.