Synthetic data
All sessions

s-1308

Simulated shopper

Nov 1, 2026, 11:56 AM UTC · mobile · organic · Emberline 20°F Down Bag · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 259sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 56sImage 1 · Emberline 20°FViewed a product imageSuitability 98%
  5. 52m 02sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
  6. 62m 40sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 55sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  8. 83m 16sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 34sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  10. 103m 57sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 114m 21sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  12. 124m 29sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  13. 134m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 05sImage 3 · Emberline 20°FViewed a product imageSuitability >99%
  15. 155m 34sViewed Cairn MidViewed a product pageSuitability >99%
  16. 165m 57sViewed Squall 2.5LViewed a product pageSuitability >99%
  17. 6m 21sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.